LAUDA DR. R. WOBSER GMBH & CO. KG officially opened its new production facility in Pinghu, China, on October 18, 2024. With around 2,300 square meters, the plant doubles the previous production area and is an important milestone in the company's international expansion strategy. The global market leader for precise temperature control has been developing and manufacturing in China for eleven years.
Around 50 guests attended the opening ceremony, including LAUDA President & CEO Dr. Gunther Wobser, Dr. Marc Stricker (COO) and Christoph Baumann (Director Global Production). As local guests of honor, Ernest Liu, General Manager of LAUDA Production China, welcomed Miao He (Standing Committee Member of Pinghu Party Committee and Secretary of Party Working Committee of Pinghu Economic-Technological Development, abbreviated as: PEDZ), and the Director of the Administrative Committee of PEDZ, Xuebin Wang. The celebrations included traditional Chinese performances and rituals such as drum dancing, lion dancing and mask changing (Bian Lian).
In his speech, Dr. Gunther Wobser emphasized the importance of the move from Shanghai to Pinghu and gave an overview of the commitment of LAUDA in Asia: “Our expansion in the Far East began in 2006 with the 'Focus Asia' strategic project. In 2008, we established our own sales presence with LAUDA China and in 2013 we started production. With today's opening of the new production site in Pinghu, we are not only doubling our capacity, but also underlining our long-term commitment to this dynamic region.”
The investment in the new site underlines the confidence LAUDA has in the Chinese market and in the capabilities of the local team. Dr. Marc Stricker highlighted the efficiency of the project: “Thanks to the excellent cooperation of everyone involved, we were able to complete the relocation and expansion in just nine months. This is proof of the dynamics and commitment of our entire team.”
In recent years, LAUDA has continuously invested in quality assurance of the entry-level devices manufactured in China. Ernest Liu proudly reports: “For several years now, we have been able to guarantee the well-known LAUDA quality for all of our products manufactured in China and thus supply our customers worldwide directly.” With a planned annual turnover of around 120 million euros and over 600 employees worldwide, LAUDA sees the new plant as a geographically important basis for further growth.
Dr. Wobser accentuated the strategic importance of the new location. With the expansion, the family-owned company is ideally positioned to meet the growing demands of the Asian market and at the same time optimize the global supply chain. The new premises will enable the company to respond more flexibly to customer requirements and further strengthen its innovative power. At the same time, research and development will be expanded locally.
