The international management team of LAUDA met for the World Jour Fixe in Terrassa, Spain, from March 18 to 21, 2025. The managing directors of the global subsidiaries, together with the management team of LAUDA DR. R. WOBSER GMBH & CO. KG, met for the first time since its opening in 2022 at the new LAUDA Ultracool S.L.U. plant.
The four-day strategy meeting focused on the common goal of increasing incoming orders and keeping LAUDA on course for growth. In intensive working sessions and workshops, the participants formulated concrete packages of measures that are to be effective in both the short and long term. In interactive workshops, the international managers worked on the implementation of ‘Objectives and Key Results’ (OKR) to pursue corporate goals more efficiently and make them measurable. The managers of the subsidiaries presented their current developments and market perspectives, while concrete solutions for the 2025 financial year were developed in cross-functional working groups.
“Direct personal exchange is a decisive factor in our corporate culture, especially in challenging times,” emphasizes President & CEO Dr. Gunther Wobser. “Our World Jour Fixe in Terrassa impressively demonstrated that we can find the right answers to the current market conditions together and achieve our ambitious goals for 2025 by joining forces.”
In addition to the intensive strategic work, the World Jour Fixe also provided an opportunity for cultural exchange. The participants were given a tour of the modern LAUDA Ultracool production facility, giving many of the international managers their first comprehensive insight into production technology on site. A special highlight was the visit to a demonstration of the famous ‘Castells’ – the Catalan human towers that are traditionally performed at festivals in the region and symbolize tradition, focus and teamwork.
After four days of intensive strategy work, the 33 participants drew a positive conclusion to the World Jour Fixe. The measures developed will now be systematically implemented over the coming months to drive forward the growth of LAUDA and further strengthen its position as the global market leader for precise temperature control.
